UCSF Health

UCSF Health is at the forefront of health care innovation. We are united by a common pursuit to deliver the highest quality care and to respond to changes taking place in the health care industry.

Sharing the UCSF Health Story

Welcome to the UCSF Health Brand Portal. UCSF Health brand standards were developed to help us share our story with a singular voice. The following guidelines and tools, when applied consistently, will help build awareness of UCSF Health and support for our vision.

What is UCSF Health?

UCSF Health is the name of our health system and the umbrella brand for the clinical enterprise. It consists of UCSF Helen Diller Medical Center at Parnassus Heights, UCSF Medical Center at Mount Zion, and UCSF Medical Center at Mission Bay; UCSF Benioff Children’s Hospitals in Oakland and San Francisco; patient care components of UCSF Helen Diller Family Comprehensive Cancer Center and UCSF Weill Institute for Neurosciences including Langley Porter Psychiatric Hospital and Clinics; UCSF Benioff Children’s Physicians; and the UCSF Faculty Practice.

  • UCSF Medical Center is the top-ranked hospital in California and includes adult inpatient and outpatient clinical care provided at our three medical center locations: UCSF Helen Diller Medical Center at Parnassus Heights, and UCSF Medical Centers at Mission Bay and Mount Zion.
  • UCSF Benioff Children's Hospitals provide world-class pediatric care at our hospitals in Oakland and San Francisco, as well as specialty clinics throughout the region.

UCSF Family of Logos

The family of UCSF logos is organized into five core categories: master brand, clinical brand umbrella, clinical sub-brand, entities, and campus. When applied consistently, this system of logos reinforces each group's affliation with the master brand and helps amplify awareness and understanding of UCSF.

Clinical Logos

UCSF Health unifies UCSF’s diverse clinical enterprise. Clinical logos were created to support communication of patient-facing entities. See below for details on how to best represent UCSF Health and UCSF Benioff Children's Hospitals in your communications.

UCSF HEALTH

UCSF Health logo

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UCSF BENIOFF CHILDREN’S HOSPITALS

UCSF Benioff Children's Hospitals logo

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UCSF Benioff Children's Hospitals

Details on the UCSF Benioff Children's Hospitals brand, compliant logo use, and example collateral.

Learn more

General UCSF Health Brand

Download the UCSF Health Visual Brand Guidelines for all information pertaining to UCSF Health brand.

The UCSF Medical Center logo and combined “UCSF Medical Center | UCSF Benioff Children’s Hospitals” logo have been retired and should now be replaced with UCSF Health logos in all communications.  

For ideas and templates to create materials, see the Templates and Examples section. For information on UCSF Health and UCSF Benioff Children's Hospitals letterhead and business cards, see the Correspondence section. 

Logos

Color Logos - Preferred
UCSF Health full color logos
Reversed Color Logos - Preferred
UCSF reversed color logos
 

UCSF Health logo color palette

 

One-Color Versions

​​​​UCSF Health logos in navyUse the navy logo when only one color is available for print applications, or de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. White is the preferred background color.

​​​​UCSF Health logos in blackUse the black logo when only black is available for print applications, or de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. White is the preferred background color.

UCSF Health logo in whiteUse the reversed white logo when de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. Ensure adequate contrast between logos and backgrounds, including images.

 

 
Logo Clear Space and Minimum Size

 

logo clear space

Providing the right amount of clear space around the logo makes it easier to distinguish, and reinforces the importance of the UCSF Health identity. The required amount of clear space to ensure maximum visibility and legibility of the logo is determined by the height of “UCSF.” This same clear space requirement applies to the UCSF Health logo with tagline.

logo minimum sizing

The minimum size of the logo is set for maximum visibility and impact. The logo may scale up significantly larger, but never use the lock-up smaller than the minimum size. The UCSF Health logo should not exceed 30 percent of the total width of a layout, with the exception of extreme vertical layouts.

 

Representing Sub-Brands and Entities

When representing UCSF Health as an umbrella, there may be a need to emphasize the clinical sub-brand and/or entities. Set each name in Helvetica Neue Light type rather than featuring multiple UCSF logos. Note that this treatment is only for clinical/patient care areas.

UCSF Health logo with subbrands

UCSF Health logo with subbrands

 

 

Retiring the UCSF Medical Center Logo

The UCSF Medical Center logo has been retired and should now be replaced with UCSF Health. UCSF Medical Center was a category/umbrella brand for our adult clinical services that did not exclusively pertain to cancer or neurosciences. It will now be represented by the UCSF Health logo.

UCSF Medical Center will refer to specific buildings on the UCSF Health campuses only, and will no longer have a logo associated with it. The UCSF Medical Center name will be referred to in text only.

UCSF Health logo - Parnassus locationThis campus includes:

  • UCSF Helen Diller Medical Center at Parnassus Heights (505 Parnassus Avenue) ∙ The Ambulatory Care Center at 400 Parnassus
  • Any other clinical (patient care) buildings at Parnassus

UCSF Health logo - Mission Bay locationThis campus includes:

  • UCSF Medical Center at Mission Bay
  • UCSF Betty Irene Moore Women’s Hospital and UCSF Bakar Cancer Hospital (1855 4th Street)
  • UCSF Ron Conway Family Gateway Medical Building (1825 4th Street)
  • UCSF Benioff Children’s Hospitals San Francisco (1975 4th Street)
  • UCSF Orthopaedic Institute at 1500 Owens St.
  • Any other clinical (patient care) buildings at Mission Bay

    UCSF Health logo - Mount Zion locationThis campus includes:

    • UCSF Medical Center at Mount Zion (1600 Divisadero Street)
    • UCSF Helen Diller Family Comprehensive Cancer Center at 1600 Divisadero
    • UCSF Women’s Health Center at 2356 Sutter Street
    • Any other clinical (non-campus) buildings at Mount Zion
     
     

    Collateral Examples

    ucsf health brochure

    UCSF Health brochure 2

    UCSF Health Women's Health brochure

     

    UCSF Health collateral examples

    UCSF Health collateral examples