Sharing the UCSF Health Story
Welcome to the UCSF Health Brand Portal. UCSF Health brand standards were developed to help us share our story with a singular voice. The following guidelines and tools, when applied consistently, will help build awareness of UCSF Health and support for our vision.
What is UCSF Health?
UCSF Health is the name of our health system and the umbrella brand for the clinical enterprise. It consists of UCSF Helen Diller Medical Center at Parnassus Heights, UCSF Medical Center at Mount Zion, and UCSF Medical Center at Mission Bay; UCSF Benioff Children’s Hospitals in Oakland and San Francisco; UCSF Saint Francis and St. Mary's Hospitals in San Francisco; patient care components of UCSF Helen Diller Family Comprehensive Cancer Center and UCSF Weill Institute for Neurosciences including Langley Porter Psychiatric Hospital and Clinics; UCSF Benioff Children’s Physicians; and the UCSF Faculty Practice.
- UCSF Medical Center is ranked among the top hospitals in the nation and includes adult inpatient and outpatient clinical care provided at our three medical center locations: UCSF Helen Diller Medical Center at Parnassus Heights, and UCSF Medical Centers at Mission Bay and Mount Zion.
- UCSF Benioff Children's Hospitals provide world-class pediatric care at our hospitals in Oakland and San Francisco, as well as specialty clinics throughout the region.
UCSF Family of Logos
The family of UCSF logos is organized into five core categories: master brand, clinical brand umbrella, clinical sub-brand, entities, and campus. When applied consistently, this system of logos reinforces each group's affliation with the master brand and helps amplify awareness and understanding of UCSF.
Clinical Logos
UCSF Health unifies UCSF’s diverse clinical enterprise. Clinical logos were created to support communication of patient-facing entities. See below for details on how to best represent UCSF Health and UCSF Benioff Children's Hospitals in your communications.
UCSF Benioff Children's Hospitals
Details on the UCSF Benioff Children's Hospitals brand, compliant logo use, and example collateral.
General UCSF Health Brand
Download the UCSF Health Visual Brand Guidelines for all information pertaining to UCSF Health brand.
The UCSF Medical Center logo and combined “UCSF Medical Center | UCSF Benioff Children’s Hospitals” logo have been retired and should now be replaced with UCSF Health logos in all communications.
For ideas and templates to create materials, see the Templates and Examples section. For information on UCSF Health and UCSF Benioff Children's Hospitals letterhead and business cards, see the Correspondence section.
Logos
Color Logos - Preferred
Reversed Color Logos - Preferred
One-Color Versions
Use the navy logo when only one color is available for print applications, or de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. White is the preferred background color.
Use the black logo when only black is available for print applications, or de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. White is the preferred background color.
Use the reversed white logo when de-emphasis of the logo is needed after leading with the full-color or two-color reversed version. Ensure adequate contrast between logos and backgrounds, including images.
Logo Clear Space and Minimum Size
Providing the right amount of clear space around the logo makes it easier to distinguish, and reinforces the importance of the UCSF Health identity. The required amount of clear space to ensure maximum visibility and legibility of the logo is determined by the height of “UCSF.” This same clear space requirement applies to the UCSF Health logo with tagline.
The minimum size of the logo is set for maximum visibility and impact. The logo may scale up significantly larger, but never use the lock-up smaller than the minimum size. The UCSF Health logo should not exceed 30 percent of the total width of a layout, with the exception of extreme vertical layouts.
Representing Sub-Brands and Entities
When representing UCSF Health as an umbrella, there may be a need to emphasize the clinical sub-brand and/or entities. Set each name in Helvetica Neue Light type rather than featuring multiple UCSF logos. Note that this treatment is only for clinical/patient care areas.
Retiring the UCSF Medical Center Logo
The UCSF Medical Center logo has been retired and should now be replaced with UCSF Health. UCSF Medical Center was a category/umbrella brand for our adult clinical services that did not exclusively pertain to cancer or neurosciences. It will now be represented by the UCSF Health logo.
UCSF Medical Center will refer to specific buildings on the UCSF Health campuses only, and will no longer have a logo associated with it. The UCSF Medical Center name will be referred to in text only.
This campus includes:
- UCSF Helen Diller Medical Center at Parnassus Heights (505 Parnassus Avenue) ∙ The Ambulatory Care Center at 400 Parnassus
- Any other clinical (patient care) buildings at Parnassus
This campus includes:
- UCSF Medical Center at Mission Bay
- UCSF Betty Irene Moore Women’s Hospital and UCSF Bakar Cancer Hospital (1855 4th Street)
- UCSF Ron Conway Family Gateway Medical Building (1825 4th Street)
- UCSF Benioff Children’s Hospitals San Francisco (1975 4th Street)
- UCSF Orthopaedic Institute at 1500 Owens St.
- Any other clinical (patient care) buildings at Mission Bay
This campus includes:
- UCSF Medical Center at Mount Zion (1600 Divisadero Street)
- UCSF Helen Diller Family Comprehensive Cancer Center at 1600 Divisadero
- UCSF Women’s Health Center at 2356 Sutter Street
- Any other clinical (non-campus) buildings at Mount Zion
Collateral Examples
