Start your communications project with a creative brief. Identifying your objective, audience, and message will help you to create stronger, more effective communications.
Looking for templates and examples? Start here.
Looking for UCSF Health Guidelines? Start here.
BRAND STORY
If individually we tell a consistent story about who UCSF is and what we stand for, we'll increase the impact of UCSF as a whole.
LOGOS
The family of UCSF logos collectively represents our brand. It is made up of 3 core areas: master brand, campus and clinical.
COLORS
Colors for printed materials - anything from a brochure or poster, to a t-shirt or sign.
EDITORIAL EXPRESSION
Editorial expressions create visual interest while highlighting key themes in our brand story and communications.
USING THE UCSF NAME
Guidance on how to represent yourself, student groups, or departments at marches or other advocacy events.
UCSF HEALTH
Guidelines for representing our clinical areas including UCSF Health and UCSF Benioff Children's Hospitals.