Start your communications project with a creative brief. Identifying your objective, audience, and message will help you to create stronger, more effective communications.
Looking for templates and examples? Start here.
Looking for UCSF Health Guidelines? Start here.
BRAND STORY
If individually we tell a consistent story about who UCSF is and what we stand for, we'll increase the impact of UCSF as a whole.
LOGOS
The family of UCSF logos collectively represents our brand. It is made up of 3 core areas: master brand, campus and clinical.
COLORS
A revised color palette usable for print and digital applications that reinforces a sense of strength and energy to create dynamic, expressive communications.
EDITORIAL EXPRESSION
Editorial expressions create visual interest while highlighting key themes in our brand story and communications.
PATTERNS
Patterns are another tool to use as part of the UCSF brand. Download pre-set patterns or use the art file to crop and color to complement your collateral.
ICONOGRAPHY
Guidelines for representing our clinical areas including UCSF Health and UCSF Benioff Children's Hospitals.
USING THE UCSF NAME
Guidance on how to represent yourself, student groups, or departments at marches or other advocacy events.
UCSF HEALTH
Guidelines for representing our clinical areas including UCSF Health and UCSF Benioff Children's Hospitals.