Logos

The UCSF logo is the most visible representation of our brand. Logos are an impactful way to show affiliation with UCSF. To ensure consistent usage across the master brand enterprise and all associated entities and sub-brands, please use the UCSF logo in accordance with these standards.

 

All materials with the official logo must be compliant with the brand standards. Do not create your own logo. All logos must be developed by University Relations. Please note that not all groups qualify for having its own logo or treatment; instead, these groups will use the UCSF Master logo.

Take this short Logo Quiz to determine which logo you should use and to submit your logo request.

The following page includes guidance in the following areas:

Looking for UCSF Health logos? See downloads and guidance on the UCSF Health Guidelines page.

 

Master Brand Logo Downloads

All groups can use the UCSF Master logos. The master brand signature is the most prominent representation of the UCSF brand. It is the preferred UCSF logo for all print and digital applications.

UCSF SIGNATURE LOGO

UCSF logo signature

Download HERE

UCSF SIGNATURE LOGO WITH TAGLINE

UCSF logo with tagline

Download HERE

 

UCSF LOGO

UCSF logo

Download HERE

UCSF LOGO EXPRESSION

logo expression

Download HERE

 

Using the UCSF Logo

Overview

  • Do not alter your logo in any way
    • Logos should only be used in the colors provided
    • Do not add text to the logo, or reposition “University of California San Francisco”
  • Always include sufficient clear space around the logo
  • Abide by minimum size requirements

 

Color

Logos are available in navy (preferred), black, and white – never alter the color of the logo. Choose the color that works best in context. For example, make sure there is sufficient contrast between the logo and the background.

 

Clear Space

Always ensure there is sufficient clear space around the logo. Refer to examples below for guidance on each logo.

ucsf logo with clear space

Diller logo with clear space

Sizing

See below for the minimum size requirements for the UCSF Master and Entity logos.

ucsf logo minimum size

weill logo minimum size

diller logo min size

 

Internal Partnerships

Represent a partnership among multiple UCSF groups by using a Master or department logo, and the partner names in Helvetica Neue Light type.

example of internal partner treatment

Never use mutliple UCSF logos together. If representing multiple UCSF groups, use one logo (Master or department) and list the partner names in type.

example of noncompliant internal partner treatment

Sponsorships/Co-Branding

UCSF as Primary Partner

primary partner logo treatment

UCSF as Equal Partner

ucsf as equal partner logo treatment

 

UCSF as Supporting Partner

ucsf as supporting partner logo treatment
ucsf as supporting partner logo treatment 2