Print and Digital

Whether producing a printed poster or a website, considerations need to be made to apply the UCSF visual system to your communications. Are you using the correct colors and font size to be legible for your medium? Does your photography help tell your story? View further information on applying the elements of the visual system to print and web/digital communications.

Print Guidelines

Need to create a poster or brochure? View a checklist of how to apply the UCSF brand system to your print materials.

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Digital Guidelines

Creating a website or digital sign? View a checklist of how to apply the UCSF brand system to your web/digital materials.

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Digital Colors

A color palette to use on web/digital applications has been created to meet color contrast standards. View and understand how to apply the digital color palette to your communications.

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Website Standards

Explore the resources available to create a website on ucsf.edu.

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Social Media Standards

Explore the policies and guidelines for hosting a UCSF social media channel.

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