Photography & Video

Photos and videos are our most engaging brand assets and critical to telling the UCSF story. Therefore, it's important that these elements present a united front by adhering to our photography and video style. 

Photography Standards

Get guidance on our photography style and best practices, as well as information on consents and appropriate photography usage.

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Brand Photography Library

How to access and utilize photos from our Brand Photography Library.

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Video Guidelines

Coming soon!