Photography & Video

Photos and videos are our most engaging brand assets and critical to telling the UCSF story. Therefore, it's important that these elements present a united front by adhering to our photography and video style. 

Photography Standards

Guidance on our photography style and best practices, as well as information on consents and appropriate photography usage.

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Brand Photography Library

How to access and utilize photos from our Brand Photography Library.

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Video Standards

Make high-quality videos that tell strong stories about our people and work, and represent UCSF's brand.