Visual Framework

The visual framework, also known as the graphic expression, is a design framework which allows you to put the pieces of the visual system together to create a look and feel that is unique to UCSF. The result builds consistency and recognition into UCSF materials, and help us embrace the UCSF brand and begin to look like a cohesive family.

 

Sample Visual Framework

Using a grid system, create a collage of shapes. Focus in on areas to create new dynamic grids.

 

Replace shapes with photos or colored boxes. Add a UCSF logo to complete the layout.

 

Download Visual Framework Templates

Templates are available in both horizontal and vertical graphic forms, from simple two-graphic configurations to muti-graphic configurations. Open these templates in your design programs (Adobe InDesign or Illustrator) to serve as a starting point for creating UCSF materials.

 

HORIZONAL TEMPLATES

Download here

 

VERTICAL TEMPLATES

Download here