Welcome.

Our brand is the culmination of every impression that helps us – as part of the UCSF community – engage with supporters, patients, advocates, and students. It represents the pride and passion that we have in the work we do, and how we distinguish ourselves as UCSF.

Contact Info

Check out the Templates and Examples section for inspiration. If you can’t find what you’re looking for or need help – email us at [email protected].

Logos

Which Logo Do I Use?

Download Master Logo

UCSF Health

AM I PART OF UCSF HEALTH?

DOWNLOAD CLINICAL LOGOS

Web & Digital

CREATE A WEBSITE

The Basics

TYPOGRAPHY & FONTS

Templates

Photography

download photos

choosing the right PHOTO

Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.

General Brand Guidelines

Print Guidelines

Web & Digital Guidelines

PDF Guidelines

UCSF Brand Guide

Supplemental Guidelines for Programs/Initiatives and Partnerships

Editorial Style Guide

UCSF Health Visual Brand Guidelines

UCSF Video Guidelines

Color palette exhibit

New Brand Resources

New brand resources are now available. These additional tools reflect ways UCSF has evolved and modernized.