mission bay sunrise
hands holding a brain
woman looking into microscope
little girls playing in hospital
science image of a mouse intestine
aerial image of parnassus


Our brand is the culmination of every impression that helps us – as part of the UCSF community – engage with supporters, patients, advocates, and students.  It represents the pride and passion that we have in the work we do, and how we distinguish ourselves as UCSF. 

Contact Info

Check out the Templates and Examples section for inspiration. If you can’t find what you’re looking for or need help – email us at [email protected].


Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.

General Brand Guidelines

Print Guidelines

Web & Digital Guidelines