UCSF Benioff Children's Hospitals

UCSF Benioff Children's Hospitals represents pediatric care within UCSF Health. See below for the best way to represent UCSF Benioff Children's Hospitals in your communications. 

The UCSF Benioff Children’s Hospital logo lock-up is set in Helvetica Neue Bold for better visibility across large-scale print and digital advertising. The bolder treatment leverages the equity that the brand has built in a competitive consumer landscape/market. The location within the logo lock-up is set in Helvetica Neue Light to elevate the UCSF Benioff Children’s Hospital name.

The UCSF Benioff Children’s Hospital logo lock-up should be treated as one unit and should never be divided, modified or redrawn in any way.

For ideas and templates to create materials, see the Templates and Examples section. For information on UCSF Health and UCSF Benioff Children's Hospitals letterhead and business cards, see the Correspondence section. 

Logo

Full Color Versions - Preferred
UCSF BCH logo
UCSF BCH logo with tagline
ucsf bch logo color palette
 
Logo Color Versions
 
UCSF BCH logos in navy

The full color logo is the preferred version for representing UCSF Benioff Children’s Hospitals. When using this version, it should always appear against white. As a general rule, avoid placing the logo lock-ups on colored backgrounds.

UCSF BCH logos in black

The black UCSF Benioff Children’s Hospitals logo lock-up is available when black and white or grayscale designs are needed. When using the black versions, white is the preferred background color. Avoid placing dark lock-ups on colored backgrounds to ensure adequate contrast and legibility.

 
 
UCSF BCH logos in white

Use the reversed version (white) when placing the UCSF Benioff Children’s Hospitals logo lock-up over navy or dark backgrounds. Be sure there is adequate contrast between lock-ups and backgrounds to ensure legibility. Reverse out of solid black only in black and white applications.

The UCSF Benioff Children’s Hospitals logo lock-up may be reversed out of any color within the UCSF color palette.

Clear Space and Minimum Size

 

UCSF BCH logo clear space requirements

UCSF BCH logo clear space requirements

Providing the right amount of clear space around the logo makes it easier to distinguish, and reinforces the importance of the UCSF Benioff Children’s Hospital identity. The required amount of clear space to ensure maximum visibility and legibility of the logo is determined by the height of “UCSF.”

A similar clear space requirement applies to the UCSF Benioff Children’s Hospital logo lock-up with tagline, location or service line. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of “UCSF.”

BCH logos minimum size requirements

The minimum size of the logo is set for maximum visibility and impact. The logo may scale up signi cantly larger, but never use the lockup smaller than the minimum sizes recommended above.