Get Help

Learning to use a new brand system can be challenging. We are here to help.

If You Need Additional Help, You Can:

– Check out the Frequently Asked Questions

– Attend a training

– Email us, see contact below


General Inquiries, Brand Marketing, or Design


Web/Digital Marketing


Social Media


Frequently Asked Questions

Visit our Frequently Asked Questions page to learn more.



If you’re a UCSF employee interested in applying the brand system to the work you do, training sessions are available on an ad hoc basis. If you are interested in attending a training, please email


Additional Resources



NEW: Download a PDF (5.5MB) of the new UCSF Health and Benioff Children's Hospitals visual brand guidelines. PDF iconUCSFHealth_BrandGuide_7.24.17.pdf


This site provides a top-level view of how to express the UCSF Medical Center and UCSF Benioff Children's Hospitals identities. For further information about these specific identities, please contact To download UCSF Medical Center and UCSF Benioff Children's Hospital logo lock-ups, go to the Clinical Logo Lock-Up page.



A supplemental guide has been created to help communicate your program or initiative or if if you have partnered with an external organization or company. Click here to view the guidelines.


USE of UCSF Name

If you're working with an external partner who is interested in referencing the UCSF name in their materials, please review the local implementation procedures of the University of California policy 0864. We typically do not allow vendors or outside companies to use the UCSF name to promote their products or services.



To request a logo lock-up, follow the instructions in the attached document.  All requests should be sent by email to


PDF iconProcess for Requesting a Logo Lock-up.pdf


Approval of UCSF Collateral

Consistent application of the UCSF visual identity system is essential in maintaining the integrity of the UCSF brand. A flexible visual identity system was to help entities show their personality while benefiting from the association with UCSF.


Please contact University Relations prior to starting any marketing or communications project. Ensure the designer or agency you are working with has been trained on the new brand system, and can work with you to properly apply the elements of the system. Once your designer has created your material(s), send a PDF to for review. Please allow a minimum of three business days for feedback. Larger projects will take more time to review. When developing your project timeline, plan for multiple rounds of review.


If you are working on a more extensive project and need further guidance or counsel, contact the Brand Communications Team at with the nature of your request and we will get back to you.