web identity policies
introduction
All communications from the University are reflections on the UCSF brand. From the most complex piece to the simplest, each communications product reflects the quality and character of this institution and its mission. Just as there is a consistent framework for our print-driven communications, there is a framework for expressing our brand in web communications. This framework allows users to immediately distinguish official sites of UCSF departments, labs, schools, centers, institutes, etc. from unofficial sites. Following the UCSF web identity standards also reinforces our depth and diversity as an institution.
A unified identity platform across print and web communications benefits us all.
- Banner Packages for Download (including graphic files and instructions)
- Web Identity Standards [PDF]
UCSF visual identity standards, section 10 - Web Identity Application [PDF]
UCSF visual identity standards, section 11