Merchandise

The following pages showcase examples of how our visual system can come to life within UCSF branded apparel and merchandise. A selection of UCSF branded merchandise is available through Campus Life Services. When creating branded merchandising, each product often has unique specification requirements. Contact University Relations for support prior to placing custom merchandise orders.

NEW MERCHANDISE

Contact University Relations for support prior to placing custom merchandise orders.

Merchandise Examples

Official Apparel

When applying logos on official apparel, logo sizing may be dependant on sizes and styles of apparel. Consult your apparel vendors about artwork specifications and recommendations. The maximum area to represent your logo lock-up on official apparel is 4" wide or 1.5" high. Depending on the proportion of your lock-up, use the maximum width or maximum height to determine optimum logo sizing for official apparel. The size of the UCSF logo within logo lock-ups should scale within .75" to 1" width. When applying names and titles to official apparel, consult your apparel vendors about font availability. Where applicable, use Granjon as primary font for name and title. Names and titles should always be embroidered in either a serif or script font.

MAXIMUM WIDTH

MERCHANDISE MAX WIDTH
MAXIMUM HEIGHT

MERCHANDISE MAX HEIGHT

MERCHANDISE APPAREL

Note: All clinical lab coats and official apparel must be approved by the UCSF Health Marketing team and University Relations. Any other non-clinical official apparel must be reviewed and approved by University Relations prior to production.


Apparel

EXAMPLES


Promotional Items

EXAMPLES

Purple