understanding identity

Download graphics

A selection of official art is available for download on this page. These resources are intended for design and marketing communications professionals.

By downloading art from this site, you agree that you have read and will comply with the standards and policies outlined in UCSF's Visual Identity Standards. For more information about our identity standards, please read the FAQ or contact info@pubaff.ucsf.edu.

UCSF Signature

UCSF Signature
Refer to section 2 of our standards PDF (544 KB)
teal: jpg | eps (.zip)
black: jpg | eps (.zip)
reverse: eps (.zip)

UCSF Tagline Signature

UCSF Tagline Signature
Refer to section 3 of our standards PDF (504 KB)
teal: jpg | eps (.zip)
black: jpg | eps (.zip)
reverse: eps (.zip)

UCSF Logo

UCSF Logo
Refer to section 2 of our standards PDF (544 KB)
black: jpg | eps (.zip)

UCSF Seal

UCSF Seal
Refer to section 7 of our standards PDF (1.6 MB)
black: jpg

UCSF Tagline

UCSF Tagline
Refer to section 3 of our standards PDF (504 KB)
teal: jpg | eps (.zip)
black: jpg | eps (.zip)
reverse: eps (.zip)

Questions?
Read the FAQ, or contact us at info@pubaff.ucsf.edu

Identity Standards
Download the visual identity standards and editorial styleguide

PowerPoint Templates
Download UCSF PowerPoint templates and usage guide

Web Resources
Guidelines for designing and building UCSF websites