Entity Logo Lock-up

Entities represent umbrella organizations that cross research, education, and patient care departments. The design of this logo lock-up structure places greater prominence on the entity name as compared to the campus logo lock-up system to highlight the cross-section of disciplines.

Logo Resources

Select entity logo lock-ups are available on the UCSF Digital Asset Database. If your logo lock-up is not available, follow the process for requesting a logo lock-up on the Get Help page to request a new logo lock-up for your group.

entity logo lock-up

Color Versions, Backgrounds

NAVY

ENTITY NAVY

Navy is the preferred color for all entity logo lock-ups. When using the navy entity logo lock-ups, they should always appear against white. As a general rule, avoid placing navy lock-ups on colored backgrounds.

BLACK

ENTITY BLACK

The black entity logo lock-up is available when black and white or grayscale designs are needed. When using the black versions, white is the preferred background color. Avoid placing dark logos on colored backgrounds to ensure adequate contrast and legibility.

REVERSED

ENTITY REVERSED

Use the reversed version (white) when placing entity logo lock-ups over navy or dark backgrounds. Be sure there is adequate contrast between lock-ups and backgrounds to ensure legibility.

COLOR BACKGROUND

ENTITY COLOR BACKGROUND

Entity logo lock-ups may be used reversed out of any color within the UCSF color palette.


Clear Space, Minimum Size

CLEAR SPACE

ENTITY CLEAR SPACE

 

A clear space requirement also applies to entity logo lock-ups. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

ENTITY CLEAR SPACE MULTIPLE

The same clear space requirement applies to all other entity logo lock-ups with single or multiple lines of type. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

MINIMUM SIZE

ENTITY MINIMUM SIZE

ENTITY MINIMUM SIZE MULTIPLE

The minimum print size of all entity logo lock-ups is based off of a minimum master brand logo size of .375" (9.5 mm) wide. The minimum screen size is based off a minimum master brand logo size of 40 pixels.


Image Backgrounds

PLACING LOGO LOCK-UP ON IMAGERY

ENTITY PLACING ON IMAGERY

A logo lock-up may be used over imagery or photography, provided there is adequate contrast. Place the logo lock-up against solid contrasting areas within imagery or photography that do not compete with the legibility of the lock-up.

Be judicious about where and when the lock-up is used against imagery or photography, and contact University Relations for guidance when necessary.

INCORRECT APPLICATION OF LOGO LOCK-UP

ENTITY INCORRECT LOCATION

Do not use the lock-up over any imagery, texture or pattern that diminishes the prominence or legibility of the lock-up.

Do not use the entity logo lock-up over photography that diminishes the prominence or legibility of the lock-up.


Entity and Department Logo Lock-Up

In some instances, it may be important to prominently communicate a department’s association with the entity. In these cases, the UCSF entity logo may be locked-up with department names in this configuration. Use the appropriate entity and department logo lock-up template that includes your specific entity name within the first tier line.

HORIZONTAL

ENTITY DEPT HORIZONTAL
VERTICAL

ENTITY DEPT VERTICAL

Entity and Department Logo Lock-Up — Maximum Tier Lines

When using an entity and department lock-up, the department must occupy a minimum of one line and a maximum of three lines.

1 LINE DEPARTMENT

ENTITY 1-LINE DEPARTMENT
2 LINE DEPARTMENT

ENTITY 2-LINE DEPARTMENT
3 LINE DEPARTMENT MAXIMUM

ENTITY 3-LINE DEPARTMENT

Entity and Department Logo Lock-Up — Clear Space, Minimum Size

CLEAR SPACE

ENTITY DEPT CLEAR SPACE

To create and maintain maximum impact, entity logo lock-ups must never be too closely linked to (or crowded by) copy, photography or other graphic elements. Providing the right amount of clear space around the lock-up makes it easier to distinguish, and reinforces the importance of UCSF and the sub-brand identity. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

CLEAR SPACE

ENTITY DEPT CLEAR SPACE

The same clear space requirement applies to a multi-tiered entity logo lock-up. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

MINIMUM SIZE

ENTITY DEPT MINIMUM SIZE

The minimum print size of all entity logo lock-ups is based off of a minimum master brand logo size of .375" (9.5 mm) wide. The minimum screen size is based off a minimum master brand logo size of 40 pixels.


Choosing an Entity Logo Lock-Up

Umbrella entities span across research, education and patient care. When representing an entity, it is important to consider the audience you are communicating to. This decision tree for UCSF Weill Institute for Neurosciences helps clarify the appropriate logo lock-up to use based on the purpose of your communication.

 

ENTITY

If you are exclusively representing UCSF Weill Institute for Neurosciences, or a part of UCSF Weill Institute within UCSF Medical Center, use the entity logo.

ENTITY DECISION TREE
ENTITY + DEPARTMENT

If you are a department within the UCSF Weill Institute for Neurosciences and communicating about research or education, use the UCSF Weill Institute logo lock-up with your department or division listed underneath.

ENTITY DECISION TREE DEPARTMENT
DEPARTMENT + ENTITY

For websites, use the UCSF Weill Institute for Neurosciences campus logo lock-up.

ENTITY DECISION TREE DEPARTMENT ENTITY
PATIENT CARE — UCSF BENIOFF CHILDREN’S HOSPITALS

If you are communicating about pediatric clinical services, use the UCSF Benioff Children’s Hospital logo.

ENTITY DECISION TREE PATIENT CARE
UCSF HELEN DILLER FAMILY COMPREHENSIVE CANCER CENTER

If you are communicating about cancer, use the UCSF Helen Diller Family Comprehensive Cancer logo lock-up.

ENTITY DECISION TREE HELEN DILLER