Sponsorship / Co-branding With External Partners

There are many instances when UCSF needs to be represented as a sponsor or partner alongside other external organizations. The following details how to represent the UCSF logo with other external partner logos.

Please Note: If your UCSF group has formed a formal partnership with an outside company or organization, please see the Partnership Guidelines for guidance on how to represent your partnership program.

USE OF THE UCSF NAME

If you are an external partner interested in using the UCSF name or logo, please review the Use of Name policy and process on the Get Help page for obtaining approval to use the UCSF name. No external party may use the UCSF name or logo without permission from UCSF University Relations.

 

Hierarchy

Logo hierarchy varies and is determined by the type of partner relationship established. Considerations such as financial contribution, degree of sponsorship offered, location of event or partnership, and who is leading the partnership determine the placement of the various logos.

 

There are three formats for external partner co-branding. The UCSF master brand signature or sub-brand logo lock-up should always be used unless application size limitations do not permit the minimum size requirements. Clear space and minimum-size standards must be adhered to while giving ample real estate to external partner logos or logotypes.

 

UCSF AS PRIMARY PARTNER

UCSF AS EQUAL PARTNER

UCSF AS SUPPORTING PARTNER


Configuration, Sizing, Clear Space

UCSF AS PRIMARY PARTNER

When UCSF is the primary partner, external partners’ logos or logotypes are presented below the UCSF signature with clear space. Left align partner logo with the left edge of the UCSF signature. When there are multiple partners, place logos to the right equally in a row shown above. Partner logos or logotypes should be optically 50% smaller than the UCSF signature. Whenever possible, it is recommended that all logos be rendered in black and white to unify the co-branding presence as one cohesive element.

UCSF AS EQUAL PARTNER

When UCSF is an equal partner, logos or logotypes are presented side by side, separated by a vertical line and the UCSF clear space requirement. Partner logos or logotypes should be scaled at optically the same size as the UCSF signature (depending on whether the partner logo is vertical or horizontal, match 100% max width or height of the UCSF signature). It is recommended that the UCSF signature be placed on the left side of the lock-up.

UCSF AS SUPPORTING PARTNER

When UCSF serves as the supporting partner, the minimum print size for the signature is 1” (25.4mm) wide. The minimum screen size of the signature is 120 pixels wide. The minimum print size for the logo is .5” (12.7mm) wide. The minimum screen size of the logo is 60 pixels wide. The master brand signature should always be used unless application size limitations do not permit the max width or height of the primary partner logo or logotype.