Clinical Logos

A clinical logo system was developed to support communication of patient-facing entities.

downloads

Download a PDF (5.5MB) of the new UCSF Health and Benioff Children's Hospitals visual brand guidelines.  PDF iconUCSFHealth_BrandGuide_7.24.17.pdf

 

Select clinical logos are available for download here.

UCSF Health unifies UCSF’s diverse clinical enterprise. It comprises components such as UCSF Medical Center and UCSF Benioff Children’s Hospitals, as well as faculty practice groups and joint ventures and affiliations. UCSF Benioff Children’s Hospitals is still prominent patient-facing sub-brands and will continue to use its logos. Adult clinical services that are part of entities such as UCSF Helen Diller Comprehensive Cancer Center and UCSF Weill Institute for Neurosciences are represented by their respective “entity” logo lock-ups. 

 

Note that the combined “UCSF Medical Center | UCSF Benioff Children’s Hospitals” logo is no longer being used, and should be replaced with the UCSF Health logo in communications.

 

UCSF HEALTH

CLINICAL UCSF HEALTH
UCSF MEDICAL CENTER

 

 

 

 

UCSF BENIOFF CHILDREN’S HOSPITALS

SAMPLE CLINICAL LOGO LOCK-UP

CLINICAL SAMPLE

UCSF Medical Center

The UCSF Medical Center lock-up is set in Helvetica Neue Bold for better visibility across large-scale print and digital advertising. This bolder treatment leverages the equity that the brand has built in a competitive consumer landscape/market. Tiered department names within the logo lock-up are set in Helvetica Neue Light to elevate the UCSF Medical Center name.

 

The UCSF Medical Center logo lock-up should be treated as one unit and should never be divided, modified or redrawn in any way.

 


- Color Versions

NAVY

Navy is the preferred color for all brand logo lock-ups. When using the navy UCSF Medical Center logo lock-up, it should always appear against white. As a general rule, avoid placing navy lock-ups on colored backgrounds.

Black

The black UCSF Medical Center logo lock-up is available when black and white or grayscale designs are needed. When using the black versions, white is the preferred background color. Avoid placing dark lock-ups on colored backgrounds to ensure adequate contrast and legibility.

Reversed

Use the reversed version (white) when placing the UCSF Medical Center logo lock-up over navy or dark backgrounds. Be sure there is adequate contrast between lock-ups and backgrounds to ensure legibility.

Color background

The UCSF Medical Center logo lock-up may be used reversed out of any color within the UCSF color palette


- Clear Space & Minimum Size

Providing the right amount of clear space around the UCSF Medical Center logo lock-up makes it easier to distinguish and reinforces its prominence. The required amount of clear space to ensure maximum visibility and legibility is determined by the width of the letter “U” in UCSF.

 

CLEAR SPACE

The same clear space requirement applies to both the UCSF Medical Center logo lock-up and its multi-tiered versions. The required amount of clear space to ensure maximum visibility and legibility is determined by the width of the letter “U” in UCSF.

MINIMUM SIZE

The minimum print size of the UCSF Medical Center logo lock-up is 1.6” (40.46 mm) wide. The minimum screen size is 200 pixels wide.


UCSF Benioff Children’s Hospital

The UCSF Benioff Children’s Hospital logo lock-up is set in Helvetica Neue Bold for better visibility across large-scale print and digital advertising. The bolder treatment leverages the equity that the brand has built in a competitive consumer landscape/market. The location within the logo lock-up is set in Helvetica Neue Light to elevate the UCSF Benioff Children’s Hospital name.

 

The UCSF Benioff Children’s Hospital logo lock-up should be treated as one unit and should never be divided, modified or redrawn in any way.

 


- Orientation

The UCSF Benioff Children’s Hospital logo lock-up structure is designed to communicate the hospital name and the location when applicable. They are available as a single-lined version or stacked version.

 

The UCSF Benioff Children’s Hospital logo lock-up should be treated as one unit and should never be divided, modified or redrawn in any way.

SINGLE LINE

STACKED


- Color Specifications

The full colored version of the UCSF Benioff Children’s Hospital logo lock-up is the preferred option for all visual communications. The colors on the logo lock-up are from the UCSF color palette.

 
COLOR SPECIFICATION

 


- Color Versions

 
NAVY

Navy is the preferred color for all brand logo lock-ups. When using the full-colored UCSF Benioff Children’s Hospital logo lock-up, it should always appear against white. As a general rule, avoid placing the logo lock-ups on colored backgrounds.

BLACK

The black UCSF Benioff Children’s Hospital logo lock-up is available when black and white or grayscale designs are needed. When using the black versions, white is the preferred background color. Avoid placing dark lock-ups on colored backgrounds to ensure adequate contrast and legibility.

REVERSED

Use the reversed version (white) when placing the UCSF Benioff Children’s Hospital logo lock-up over navy or dark backgrounds. Be sure there is adequate contrast between lock-ups and backgrounds to ensure legibility. Reverse out of solid black only in black and white applications.

COLOR BACKGROUND

The UCSF Benioff Children’s Hospital logo lock-up may be reversed out of any color within the UCSF color palette.


- Clear Space & Minimum Size

Providing the right amount of clear space around the UCSF Benioff Children’s Hospital logo lock-up makes it easier to distinguish, and reinforces the importance of the UCSF identity. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

 

CLEAR SPACE

 

The same clear space requirement applies to all versions of the UCSF Benioff Children’s Hospital logo lock-ups. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

minimum size

The minimum print size of the UCSF Benioff Children’s Hospital logo is 2.5” (63.5 mm) wide. The minimum screen size is 260 pixels wide.

The minimum print size of the stacked UCSF Benioff Children’s Hospital logo lock-up is 1.8” (46 mm) wide. The minimum screen size is 220 pixels wide.


Clinical Entities

Clinical entities that are not part of UCSF Medical Center or UCSF Benioff Children’s Hospital utilize a similar lock-up structure but feature the name set in Helvetica Neue Light. The design of this logo lock-up structure places greater prominence on the clinical entity name as compared to the campus logo lock-up system to address the needs of consumer-facing brands.

 

CLINICAL


- Color Versions

NAVY

Navy is the preferred color for all brand lock-ups. When using the navy clinical logo lock-ups, they should always appear against white. As a general rule, avoid placing navy lock-ups on colored backgrounds.

BLACK

The black clinical logo lock-up is available when black and white or grayscale designs are needed. When using the black versions, white is the preferred background color. Avoid placing dark logos on colored backgrounds to ensure adequate contrast and legibility.

REVERSED

Use the reversed version (white) when placing clinical logo lock-ups over navy or dark backgrounds. Be sure there is adequate contrast between lock-ups and backgrounds to ensure legibility.

COLOR BACKGROUND

Clinical logo lock-ups may be used reversed out of any color within the UCSF color palette.


- Clear Space & Minimum Size

CLEAR SPACE

The same clear space requirement applies to all other clinical logo lock-ups. The required amount of clear space to ensure maximum visibility and legibility is determined by the height of the UCSF logo.

MINIMUM SIZE

 


The minimum print size of all other clinical logo lock-ups is based off of a minimum master brand logo size of .375” (9.5 mm) wide. The minimum screen size is based off a minimum master brand logo size of 40 pixels.

Green

Incorrect Usage Examples

DO NOT STACK DUAL LOCATIONS
DO NOT CHANGE TYPE WEIGHT OF TIERS
DO NOT CREATE GRAYSCALE LOGO FROM COLOR LOGO
DO NOT REMOVE ILLUSTRATION
DO NOT ALTER SPACING
DO NOT ALTER ELEMENT PLACEMENT
DO NOT ALTER COLOR OF ELEMENTS
DO NOT CHANGE SIZE RELATIONSHIP OF ELEMENTS
DO NOT CHANGE TYPE STYLE OR WEIGHT
DO NOT STACK ELEMENTS
DO NOT ALTER COLOR
DO NOT LOCK UP WITH LOGOTYPE
DO NOT ADD TERTIARY LINES
DO NOT CHANGE TYPE WEIGHT OF TIERS
DO NOT LOCK UP WITH ACRONYM
DO NOT LOCK UP WITH TWO LINES
DO NOT ALTER SPACING
DO NOT ALTER ELEMENT PLACEMENT
DO NOT ALTER COLOR OF ELEMENTS
DO NOT CHANGE SIZE RELATIONSHIP OF ELEMENTS
DO NOT CHANGE TYPE STYLE OR WEIGHT
DO NOT STACK ELEMENTS
DO NOT ALTER COLOR
DO NOT LOCK UP WITH LOGOTYPE

Downloads

UCSF Health

Package icon Download (7.43 MB)

UCSF Benioff Children's Hospital

Package icon Download (9.35 MB)
Package icon Download (9.68 MB)
Package icon Download (9.45 MB)
Package icon Download (9.49 MB)

Medical Center

Package icon Download (6.73 MB)