Applications

The UCSF brand truly comes to life when we start applying the visual system – our logos, colors, typography, editorial expression, photography, and graphic expression – to everyday applications. When used together, the individual elements create visual expressions that are both engaging and memorable.

 

Overview

The UCSF brand is expressed across a range of applications including, but not limited to, websites, social media channels and business systems. The following section provides an overview of how to implement the UCSF visual system for each application to create consistency and build a strong connection to the UCSF brand.

 

RELATED RESOURCES

 

NEW: Download a PDF (5.5MB) of the new UCSF Health and Benioff Children's Hospitals visual brand guidelines.

PDF iconUCSFHealth_BrandGuide_7.24.17.pdf

 

Before initiating a new communications project, please fill out a creative brief. Identifying your objective, audience, and message will help you to create stronger, more effective communications. PDF iconCreative Brief Template.pdf

 

Updated guidelines available. Download a PDF (39MB) of the UCSF Brand Guidelines.

PDF iconUCSF_BrandGuide_v2.2_051817.pdf

Website

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SOCIAL MEDIA

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BUSINESS SYSTEM

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collateral

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POWERPOINT

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ENVIRONMENT

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MERCHANDISE

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motion Graphics

 

Coming Soon!