The UCSF brand is expressed across a range of applications including, but not limited to, websites, social media channels and business systems. The following section provides an overview of how to implement the UCSF visual system for each application to create consistency and build a strong connection to the UCSF brand.
NEW: Download a PDF (5.5MB) of the new UCSF Health and Benioff Children's Hospitals visual brand guidelines.
Before initiating a new communications project, please fill out a creative brief. Identifying your objective, audience, and message will help you to create stronger, more effective communications. Creative Brief Template.pdf
Updated guidelines available. Download a PDF (39MB) of the UCSF Brand Guidelines.